Send Facebook leads to Bitrix24 CRM
A lead lands in your Bitrix24 pipeline as a ready card — the fields filled in, the owner assigned. By the time the operator opens the CRM, the lead is already there.
How to send leads to Bitrix24
Connect Facebook under “Connections”
“Connect profile” → Facebook. The browser goes to Facebook, where you choose which Pages to give access to — Yuboraman never sees your password. Back in the dashboard, the account shows up under “Lead sources”.
Click “New integration” and pick the source
In the Integrations section click “New integration”. Under “Where does the lead come from?” tick Facebook / Instagram and pick what you need from the Page and Form lists — with a single Facebook account it is selected for you. If the lead comes from your own site — you pick “Your own site” and the system hands you a webhook address.
Set the form name and the Telegram message
In basic settings give the form a name. If “Send to Telegram” stays on, your salesperson sees the lead on their phone the moment it lands in the CRM.
Pick Bitrix24 as the target site
Pick Bitrix24 from the “Where to send leads?” list. If your portal is already saved you take it from the list; the first time you connect one, create an inbound webhook in Bitrix24 and copy the full URL it gives you into the Webhook URL field — it looks like https://your-portal.bitrix24.uz/rest/1/code/. The path is Bitrix24 → CRM → Settings → Integration → Webhook.
Load the fields, map them and save
The “Load fields” button pulls in the field list of your portal live — the custom fields you added included. You set which lead data goes where and save.
What you get
Fields from your own portal
Standard fields and the custom ones you added both show up in the list — no hunting for IDs by hand.
Title template
You build the lead title from a template, so the CRM list shows at a glance what each card is about.
Sales report
A CRM block can be added to the daily report: how many deals sit at each stage and what they are worth.
Conversions API
Real sales from Bitrix24 can be sent back to Facebook — the algorithm starts looking for buyers, not for cheap leads.
Frequently asked questions
Which Bitrix24 versions are supported?
Any Bitrix24 portal where an inbound webhook can be set up — cloud ones (bitrix24.ru, bitrix24.uz and other domains) as well as self-hosted ones.
Can it write into my custom fields?
Yes. The field list loads live from your portal, so the fields you added are in the list too.
As a lead or as a deal?
Either one is possible — you pick during setup, whichever fits your pipeline.
Can I send to several portals?
Yes. Several Bitrix24 accounts can be connected, and each integration writes to its own portal.