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Yuboraman blog

Practical notes on working with leads: how things actually work, where the limits are and what you can do about them. Every entry explains something the product really does.

  • Ad spend and profit in one table

    5 min read

    The ad account holds the spend, the CPA account holds the revenue, and the place that adds the two together is usually the media buyer's notebook. The Finance section takes that notebook's place.

  • What hour leads come in

    4 min read

    A media buyer usually knows the daily spend and the cost per lead, but not what hour the lead arrives. Yet that is the number the rota hangs on.

  • Why a lead goes missing and what stops it

    4 min read

    When a lead goes missing, the culprit is usually not “the internet” but one specific step. Let us go through which step it is and what closes it.

  • Finding the Chat ID of a Telegram group or channel

    3 min read

    For leads to land in a group, the system has to know the group's numeric ID. Finding it takes a few seconds, but anyone meeting it for the first time gets stuck right here.

  • Sending one lead to several places at once

    3 min read

    Telegram for the salesperson, a sheet for the manager, the CRM for the department — one lead can go to all three, and you decide which lead goes where.

  • Delivering the night leads in the morning

    4 min read

    A night-time lead is stuck between two bad options: it lands in a chat nobody reads, or it is not collected at all. There is a third one.

  • Turning a number in an ad comment into a lead

    3 min read

    Someone who writes “how much is it” under the ad and leaves a number is a customer too. If you do not copy it out by hand, it just stays in the comments.

  • AI writes the replies to ad comments

    3 min read

    Comments under an ad usually go unanswered. Every unanswered comment is not just one lost customer but a negative signal to everyone else who reads it.