Ad spend and profit in one table
5 min read
The ad account holds the spend, the CPA account holds the revenue, and the place that adds the two together is usually the media buyer's notebook. The Finance section takes that notebook's place.
Practical notes on working with leads: how things actually work, where the limits are and what you can do about them. Every entry explains something the product really does.
5 min read
The ad account holds the spend, the CPA account holds the revenue, and the place that adds the two together is usually the media buyer's notebook. The Finance section takes that notebook's place.
4 min read
A media buyer usually knows the daily spend and the cost per lead, but not what hour the lead arrives. Yet that is the number the rota hangs on.
4 min read
When a lead goes missing, the culprit is usually not “the internet” but one specific step. Let us go through which step it is and what closes it.
4 min read
Opening Ads Manager every day and copying out the same five numbers is repeat work. It can be set up once and then forgotten.
3 min read
For leads to land in a group, the system has to know the group's numeric ID. Finding it takes a few seconds, but anyone meeting it for the first time gets stuck right here.
3 min read
Telegram for the salesperson, a sheet for the manager, the CRM for the department — one lead can go to all three, and you decide which lead goes where.
4 min read
A night-time lead is stuck between two bad options: it lands in a chat nobody reads, or it is not collected at all. There is a third one.
3 min read
Someone who writes “how much is it” under the ad and leaves a number is a customer too. If you do not copy it out by hand, it just stays in the comments.
3 min read
Comments under an ad usually go unanswered. Every unanswered comment is not just one lost customer but a negative signal to everyone else who reads it.
3 min read
Facebook knows who clicked your ad, but not who paid. That gap raises the price of the advertising.
3 min read
Finding out at the end of the month that the plan was missed is too late. It could have been known on the fifth day of the month.