A monthly lead target and the daily pace
3 min read
Finding out at the end of the month that the plan was missed is too late. It could have been known on the fifth day of the month.
The unexpected news at the end of the month
The month needs 5000 leads. You look on the twentieth day — 2400. The remaining ten days have to bring in 2600 leads, which means nearly doubling the pace. And the budget is already spent.
The problem is not the number but when you learned it. The same information was there on the fifth day of the month — only nobody did the arithmetic.
The target and the projection
You set the monthly target: 5000 leads a month, say. The system measures the current pace every day and works out how many leads that pace adds up to by the end of the month.
The projection starts meaning something from the fourth day of the month — before that there is too little data and the number jumps around. When the pace falls short, the system does not just say “low”: it names how many leads a day the remaining days need. And if that number is not realistic, it says so plainly — meaning the budget or the target has to be reconsidered.
The target can be made repeating, and then it carries over each month by itself. There is a one-off exact range too: a start and an end date, up to 90 days.
When the message arrives
There is no need to open the panel every day. You set the alert threshold as a per cent — 80 per cent, say. If the projection drops below it, a message arrives in Telegram.
By default the message lands in your own chat. If you work with a team, it can be pointed at a group or a channel, and in a forum group at a specific topic.
Scope: what gets counted
A target can be set for the whole profile or for a single scope — one business or one line of work, say. Several targets can run at the same time.
Two limits are worth knowing here. The first: the count takes only leads that came from Facebook ad campaigns. Leads collected from Instagram comments, leads arriving from a site webhook, CPA and organic leads are not in this number — so it can read lower than the total lead count.
The second: the scopes are independent of each other. One lead can count toward several scopes, so the targets do not have to sum to the whole-profile total.
Why this is useful
The ad budget is spread evenly at the start of the month, but the result comes in unevenly: one creative takes off, another fades, the flow shifts over the holidays.
The daily pace shows that unevenness early. Halfway through the month you can redistribute the budget, or lower the target and build a plan that holds — either one beats washing your hands of it at the end of the month.